Lowe's: Are Sales Riding on Too Few Products?

Business question: Is Lowe's relying too heavily on a handful of products and brands, and do the products customers love most also sell the most?​

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Dashboard design (use the grey boxes at the top to navigate): ​

• View 1: Where sales come from

• View 2: A category deep dive that sorts products into winners & losers

• View 3: A side-by-side view of what sells versus what customers rate highest

Key Findings

1. One brand, Flexco, drives about 45% of estimated sales, and two brands together account for over 70%.

2. About 20% of products bring in about 80% of estimated sales.

3. The best-loved categories (Windows & Doors, Dining & Entertaining, rated about 4.9★) bring in little revenue, and Kitchen is the lowest rated at 2★.